Sunday, 15 July 2007

Big kids

Hello. This is my blog. I'll post things here. Writings. Mostly on the subject of 70s and 80s nostalgia, because thats what my college mini-dissertation will be on, but I'll undoubtedly put other things here. Just because.

Anyway, first post. Enjoy!

We are the generation of fun and games, the logical product of an era that revolved around pop icons and big-screen heroes that then went on to create the mass consumer culture that we know today. We are born out of Star Wars, Transformers and Pac Man, all of which remain in todays society, as popular and collectable as ever. And why? Is it pure nostalgia? Is it because they remain as well-marketed to the younger generations as before? Or is it rather that the generation that it all began with have refused to grow up? The evidence is all around us, illustration has become a child-like dream world, character design remains quirky and cartoonish, advertising pays homage to the toy giants of yesteryear. Realism, and all the harsh realities of the present that go with it, has definitely gone out the window.

Modern society is a bleak place for us. We live in a world enamored with celebrity, where image is everything and fame and fortune is attainable with little or no skill required. For the less shallow of us (and I assure you, we exist), there has emerged an undercurrent of nostalgia and childish fantasy, dripping with all the cynicism and perversion of the big kid rejected. Our heroes, the role models we remember from simpler times, lie in action figures and video game characters. We can relate to them because we grew up learning from them. They are our mentors, our fantasy, our escape. You only need to look at modern art and design to see this; we have cute pink bears with bloody paws, tiny robots controlling giant machines that tower above the clouds, helpless animals tortured by artists hopes and fears. With age comes wisdom. And rejection, and responsibility, and bills...

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